Cognitive Evaluation Theory theory suggests that there are two motivation systems; intrinsic and extrinsic which correspond to two kinds of motivators. The theory views people as active agents who both influence and are influenced by their environment. Cognitive Evaluation Theory theory suggests that there are two motivation systems; intrinsic and extrinsic which correspond to two kinds of motivators.
This theory can be divided into two specific theories: the Social Cognitive Theory (SCT), and the Cognitive Behavioral Theory (CBT). The theory of cognitive dissonance proposes that people have a motivational drive to reduce contradictory cognitions by either changing or justifying their attitudes, beliefs, and behaviors. Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential. Through observation of and interaction with others, learners gain knowledge, rules, skills, strategies, beliefs, and form emotions. Leon Festinger first published the theory in 1957 and it is still widely used in research (Cooper, 2007). Collectively, these are called, “cognitions.” The most famous and widely cited of these theories is Cognitive Dissonance (CDT). Cognitive Theories of Motivation The Expectancy Theory explains about how and why an individual makes a certain decision of picking the best behavioral option from many.

In most forms of behaviorial theory, motivation was strictly a function of primary drives such as hunger, sex, sleep, or comfort. Such machine reductionism (simplicity) ignores the influence of human emotion and motivation on the cognitive system and how this may affect our ability to process information. A wide range of topics concerning motivation and emotion are considered, including hunger and thirst, circadian and other biological rhythms, fear and anxiety, anger and aggression, achievement, attachment, and love. In motivation: Cognitive motivation. Behavioral learning concepts such as association and reinforcement play an important role in this theory of motivation..

For example, you might be motivated to go to work each day for the monetary reward of being paid.

Another cognitive theory of motivation, the Goal-Setting Theory was proposed by Edwin Locke in the 1960s. The theory explains that goal setting has an influence on task performance. However, there is limited guidance about how to use theory in intervention development. Cognitive approaches to motivation focus on how a person’s cognitions —and especially cognitive dissonance —influence their motivation. This theory can be divided into two specific theories: the Social Cognitive Theory (SCT), and the Cognitive Behavioral Theory (CBT).


On the other side, the Goal-Setting Theory offers the importance of creating goals and how goals, make a person to be motivated and satisfied enough. Learning theorists have taken a somewhat more global perspective when studying motivation than researchers using the biological approach. Abraham Maslow believed that man is inherently good and argued that individuals possess a constantly growing inner drive that has great potential. The most recognized theory of intrinsic motivation was first based on people’s needs and drives. Motivation - Motivation - Behavioristic approaches to motivation: The behavioristic approach examines how motives are learned and how internal drives and external goals interact with learning to produce behaviour. The incentive theory suggests that people are motivated to do things because of external rewards. Cognitive Evaluation Theory is a theory in Psychology that is designed to explain the effects of external consequences on internal motivation.

Opposing theories presented prior to Social Cognitivism largely ignored the environmental impact on a learner’s motivation. In 1941, Miller and Dollard proposed a theory of social learning and imitation that rejected behaviorist notions of associationism in favor of drive reduction principles. Maslow's theory is one of the most widely discussed theories of motivation.


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